Today, the field of securities is facing worsened profitability due to the severe competition caused by the increased on-line transaction and market entry of converted securities companies, which were the former investment companies, as well as the on-line specialized securities companies. Also, the boundary with other financial businesses has been lowered due to the alleviated regulations between businesses.
Good Morning Shinhan Securities, which started as a large-scale securities company in such a chaotic period, is aiming to enter within the number 3 rank in the field under the Korea first financial holding company system based on the creation of the group synergy.
In order to realize such objective, Good Morning Shinhan Securities will promote the overall service for the customers through the strategy of practicing the One-Portal service of the group. By providing every financial service not only securities to the customers of Good Morning Shinhan Securities but those of Shinhan Financial Group, Good Morning Shinhan Securities will provide the customers with convenient financial. Moreover, corporate finance field, Good Morning Shinhan Securities will provide the best quality service and build the pride by providing Portal services from IPO to financing, M&A, and financial consulting service through the corporate financial center constructed together with Shinhan Bank.
Based on the stability of Shinhan Financial Group and while strengthening the refreshing brand image from Good Morning Securities at the same time, Good Morning Shinhan Securities aims to maximize the marketing capacity including the network of 90 branches, retail with Shinhan Bank, One-Portal system in the corporate finance part, and the best asset management service through the cooperation with BNP Paribas Group. Such efforts will be the great and solid foundation to become the representative securities company in Korea and realize the vision, “the company with the best customer satisfaction level that has enabled the entrance to the Big 3 in the securities market in 2005, has the superior level of capital efficiency, and actualizes diversified productivity and the source of profit.”
